Tuesday, February 21, 2012

Its Nice To Be Niche

Pancis Gems: It’s Nice to be Niche

Audrey Pancis talks like a marketing brochure; she peppers
her conversation with phrases such as “superior quality,”
“the rarest collection,” and “allow you to shine.” One
quickly realizes that this longtime RJO vendor is not talking
marketing-ese, but rather is talking about her passion.
Pancis Gems, located in New Jersey, is going on 35 years of
supplying jewelers with beautiful stones. Audrey and Jeff Pancis
are the company’s owners. Pancis Gems has continually been at
the forefront of the natural color diamond industry, and they’ve
been RJO members since 1993.
“ We have always been a niche-oriented company,” says Audrey,
“ whether it be our white diamonds (premium-hearts and arrows
from mele sizes and up) to our natural color diamonds. Oh and for
those that need, we have enhanced color diamonds too! I like to
say ‘Let Pancis Gems ship your shape!’”
Collecting for more than 34 years, Pancis Gems has amassed an
exclusive assortment of fully certified, superior quality diamonds,
both loose and finished, according to Audrey.
“ We’ve forged a path for a more accessible line of fancy color
diamond jewelry,” she says, “introducing our Rarest Rainbow
Collection in 2009. Through this collection, we continue to offer
the exclusivity and exceptional beauty of natural color diamonds
to a growing number of clients.”
With a focus on “superior quality and craftsmanship,” Pancis
Gems guarantees that their pieces will bring customers and
jewelers “incomparable pride and
pleasure.” Pancis now has a basic, semi-mount bridal line that
allows jewelers to customize each piece without having to pay for
a custom piece. Audrey explains
that each stone is carefully picked
and matched for its beauty of color.
The aforementioned Rarest
Rainbow Collection can be viewed
online and comprises three
categories: Cappuccino, Citrus and
Watermelon (these colors are
trademarked by Pancis Gems). This
line allows jewelers of all sizes to
offer their customers a “truly
magnificent collection of rare pink, green, yellow, and brown
natural color diamonds” in both finished jewelry pieces and loose
diamonds. Audrey says she is confident that customers cannot
walk into any competitor and view the array of diamonds that
Pancis Gems can provide.
Frequent Buying Show attendees, Pancis Gems will be unveiling a
new line at this Fall Buying Show in Indianapolis: the Natural
Colored Diamond Bridal line. This line will include semi mounts
with natural color diamond accents at basic price points. It is
customizable to allow retailers to reach wider target markets, and
the range of customization can be viewed online at Pancis Gems’
website: www. rarestrainbow.com.
Each stone is hand-picked and matched for its beauty and color.
Additionally, this new bridal line will offer marketing materials,
including photographs, Duratrans, DVD, and a TV spot.
“Through the Rarest Rainbow website,” says Audrey, “retailers can
let their customers shop at the site and make a purchase, which
will then be directed to the jeweler’s store. We will work closely
with RJO members to make sure the line will
be a success and that customers will be
calling them for more. We are here to
support RJO members and would like
the opportunity to work with all of

Monday, February 20, 2012


Guidelines for buying colored diamonds can be quite difficult. The value of the natural colored diamond usually depends on the rarity of its color than on any of the other 3 Cs, including carat weight. When you're doing this make sure to compare the cut, clarity, carat, and color of each diamond you're interested in as well.
Some stores advertise color treated diamonds as if they were genuine. If you want one of these color treated diamonds because they're not as expensive, then go ahead and buy one. Any inclusions are less visible and any slight yellowish color is less noticeable.
What is its color grade. Is the color what you desire. The Brahmin diamond (colorless) gave power, friends, riches, and good luck; the Kshatriya (brown/champagne) prevented old age; Vaisya (the color of a "kodali flower") brought success; and the sudra (a diamond with sheen of a polished blade, probably gray or black) brought all types of good fortune.
White (or more correctly, colorless) diamonds are the most popular, but diamond occurs in every color in the rainbow. The real diamond projects blue color light if put under the ultra violet light or the black color. Fancy color diamonds are available in almost every color imaginable and, while the rarity of colored diamonds makes them more expensive than white or colorless gems, they are nowhere near as costly as they once were.
To the buyer, however, the clarity grade is important because it indicates, on a relative basis, how "clean" the diamond is. Flaws classification, the clarity grade, is one of the most important criteria used to determine the value of a diamond. Clarity ranges from flawless (perfect) to I (included).
Clarity - How clear is the stone. Clarity- This term is used to describe the clearness of the diamond, to find yourself a rock with perfect clarity is rare and expensive. But if the cut is poor, even if the colour and clarity are superb, the diamond will lack that famous sparkle they are known for.
The unusual colored ones are generally considered to have more commercial value but those who believe in the traditional value place greater importance upon the pure, clarity of the colourless jewel. Just quickly, you should know that the 4Cs are the carat, cut, color and clarity of a diamond. Cut, colour, clarity and carat are used to determine a great diamond.
Clarity literally means "clearness" and refers to the diamond's ability to allow the free passage of light without obstruction or absorption. Just as the diamond looks good with any metal base, when it is used on jewelry, the clarity inherent in the diamond ensures that it will look good with any sort of apparel. The majority of diamonds have inclusions, or flaws (these are measured by the Clarity component of the four C's of diamond buying.
Their purity and clarity makes a stellar diamond engagement ring. While buying loose diamonds or other diamonds, a buyer must know about the 4 Cs: cut, color, clarity and carat.
Natural Fancy Colored Diamonds. The Agra is graded as a naturally colored fancy light pink and weighs 32. The company also specializes in rare fancy colored diamonds.
In short, colored diamonds are a delight to see and the envy of many women, and men, that own them. Their unique characteristics make them one of the most sought after gems in the world.

Article Source: http://EzineArticles.com/380021

Monday, November 7, 2011


“Bulgari Blue” a beautiful 3.78 carat fancy vivid blue pear-shaped diamond sold £1,889,250 million ($2.97M US) at the Bonham’s Fine Jewelry Sale in London.

Natural Color Diamonds have broken auction records consistently and are the pinnacle of top auctions worldwide. Pink, blue and green diamonds all took top spots within auctions at Christies and Sotheby's. Natural Color Diamonds continue to break price barriers as a pinks, orangey pinks and intense blues took top spots this last year! NCDIA keeps records of current pricing as well as auction results... If you are looking for a comparative in the market or current sales data you can contact us at info@ncdia.com http://myemail.constantcontact.com/Natural-Color-Diamonds-at-Auction.html?soid=1102937021810&aid=Weo53yPtCLo#fblike

Tuesday, November 1, 2011

Argyle Tenders

The Argyle mine produces approximately ninety percent of the world’s pink diamon...See More
An Argyle pink diamond is admired as the most concentrated form of wealth in the world. One and a half billion years ago, forces of nature rewarded the land in Western Australia’s vast Kimberley, with pink diamonds. The exact story behind their formation remains largely a mystery, adding to their allure and intrigue.Diamonds were first discovered in the region in 1979, when a geologist noticed a diamond embedded in an anthill. A Rio Tinto owned mine was built on the site in 1985, and of the 600 million stones it produces each year, just one tenth of one percent is pink. For more information on Rio Tinto Diamonds visitwww.riotintodiamonds.com, or for information on Argyle Diamonds visitwww.argylediamonds.com.au.